Monday 1 December 2014

Blogger Case Study - Tree Hugger


A whole world away from the Blogs I've previously explored. I found this article on The Guardian featuring "The World's 50 Most Powerful Blogs" and began to explore through to find a wider variety of blog. 

Tree Hugger was number 13: Treehugger is a green consumer blog with a mission to bring a sustainable lifestyle to the masses. Its ethos, that a green lifestyle does not have to mean sacrifice, and its positive, upbeat feel have attracted over 1.8m unique users a month. Consistently ranked among the top 20 blogs on Technorati, Treehugger has 10 staff but also boasts 40 writers from a wide variety of backgrounds in more than 10 countries around the world, who generate more than 30 new posts a day across eight categories, ranging from fashion and beauty, travel and nature, to science and technology. Treehugger began as an MBA class project four years ago and says it now generates enough revenue from sponsorship and advertising to pay all its staffers and writers. It has developed a highly engaged community and has added popular services like TreeHugger.tv, and a user-generated blog, Hugg. It was bought by the Discovery Channel last year for a rumoured $10m.
Least likely to post 'Why Plastic Bags rock'

The Blog focuses on the problems in this modern age, over hunting of animals and fish, exploring pollution and it's impacts and in general promoting a clean lifestyle. Alongside this, they share some really incredible images and videos. 
http://www.treehugger.com/slideshows/natural-sciences/photo-monarch-butterfly-sheds-its-chrysalis/



SHARE:

No comments:

Post a Comment

© Context of Practise | All rights reserved.
BLOGGER TEMPLATES BY pipdig