Monday 1 December 2014

Blogger Case Study - The Sartorialist


Another blog found through The Guardian Article is The Sartorialist.

"As ideas go, this one is pretty simple. Man wanders around Manhattan with a camera. Spots someone whose outfit he likes. Asks if he can take a picture. Goes home and posts it on his blog. But the man in question is Scott Schuman, who had 15 years' experience working at the high-fashion end of the clothing industry before starting The Sartorialist. He's got a sharp eye for a good look, a gift for grabbing an on-the-hoof pic and an unwavering enthusiasm for people going the extra mile in the name of style. Minimalist it might be, but his site – a basic scroll of full-length street portraits, occasionally annotated with a brief note – is mesmeric and oddly beautiful. The site attracts more than 70,000 readers a day and has been named one of Time's Top 100 Design Influences. So if you're out and about and a guy called Scott asks to take your picture, just smile. You're about to become a style icon."

Each post features just a photo and title. Occasionally they come with a brief annotation, but generally it is no comment, no explanation, just an image. The posts show a wide variety of people, from all across the globe, as his way of documenting his travels.There's also occasionally a section of writing about a place or photo, or a video shared that he's enjoyed. The blog is very personal, even without the writer being visible, you know it's always them behind the lens, always something they wish to share, or something they've seen and love.





All Images taken from various posts on The Sartorialist


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