Zoe Sugg began her blog in 2009, it focused on Fashion, Beauty and Lifestyle and quickly launched into her YouTube channel. It is a regular stream of Fashion, Beauty and Favourites videos, and runs alongside her second channel "More Zoella" which involves vlogs showing snippets of her daily life, giving a very personal view into her lifestyle, home and friends.
Her YouTube channel now sits at over 6 Million Subscribers, with her having launched her own beauty line, signing a 2-book deal with penguin and currently having won a BBC teen choice award for Best Vlogger two years in a row. Zoe has also been featured in the British November issue of Vogue, merging two worlds, designer with a relatable girl.
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| Images from Zoella's Beauty range launch party sourced from her Blog (Zoella.com) |
Her online video channels, filmed in her Brighton bedroom and offering tips on anything from make-up to dealing with anxiety attacks, have made her a global sensation with over six million YouTube subscribers.
She inspires extraordinary devotion among her fans, with young girls regarding her as a big sister and teenage girls wishing she was their best friend....
Her quirky, approachable style quickly won her a legion of fans. And while the overtly sexual performances of today’s pop stars send chills down the spine of many a parent – Rihanna and Miley Cyrus being the main offenders – Zoella is a reassuringly clean-cut role model, who doesn’t drink and is so anti-drugs that she doesn’t even touch paracetamol." - The Telegraph (read full article here)
Her quirky, approachable style quickly won her a legion of fans. And while the overtly sexual performances of today’s pop stars send chills down the spine of many a parent – Rihanna and Miley Cyrus being the main offenders – Zoella is a reassuringly clean-cut role model, who doesn’t drink and is so anti-drugs that she doesn’t even touch paracetamol." - The Telegraph (read full article here)
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