Blogger Case Study - Style Rookie

Tavi Gevinson began her blog Style Rookie in 2008. The blog, which featured photos of the eleven-year-old and her individual style, DIY posts to recreate designer looks, and commentary on the latest fashion trends, began drawing up to 30,000 readers daily. She became one of the first fashion bloggers to grace their presence at Fashion Week's, and receive recognition for their blog. She begun travelling the world funded by companies, and writing commissioned pieces for Harper's Bazaar and Barneys.com. She received a large amount of criticism from those in the fashion industry, due to both her age and the unknown nature of Fashion Blogs. (INSERT QUOTE FROM DISSERTATION)

By the age of fifteen, her blog took a backseat, and her focus became pop culture and feminist discussion. She launched her own magazine, Rookie Magazine, of which she is the founder and editor-in-chief. It is currently in it's 3rd copy, and 38th edition. The website is updated daily, mainly contributed to by teenage girls, the primary target audience. 

Tavi has become a well known character, having appeared on the cover of many of the most celebrated fashion magazines, such as Nylon. She is also a regular on the front row of Fashion Shows, and has become a celebrity in her own right.