Lily (known as Lily Pebbles, formally What I Heart Today) is a blogger and YouTuber who blogs primarily about lifestyle, but also beauty (she now creates weekly vlogs with snippets of her life). Recently she has also begun including an element of fashion in her blog, at the request of her followers. Lily begun her blog while at uni, and continued into while working but later dedicated herself to it full time to allow it to grow.
"I started my blog at Uni as part of my Digital Marketing module. I'd read blogs for a while so decided to give it a go myself. When it started it was mainly about lifestyle but has gradually turned into more of a beauty website as my love for all things beauty has developed.
On here you're likely to find beauty reviews, style tips, beauty videos and random shenanigans in London. "
On Lily's blog, her photography really stands out to me, cleverly thought out images in high quality. She blogs daily, so there's always something new to read. There is a recurring post called "Wear Life Eats" where Lily features an item she's been wearing often/loving lately (for example a top), a short bit of writing about what's happened in her life that week, or a memory that's on her mind, and something she's been enjoying eating (perhaps a restaurant, or a new tea brand). It's a really personal edit with a nice combination of things to appeal to everyone.
Her YouTube channel is fast growing, she has begun putting a large amount of effort into her edits, resulting in interesting and eye-catching footage, edited in a snappy, quirky fashion.
This is her most viewed video
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