Louis Vuitton 'I Am Luxury' - Joanna Kelly

Louis Vuitton 'I Am Luxury' - Joanna Kelly from Laura Sweetingham on Vimeo.

Final Edit of my Interview with Joanna Kelly about her work that was exhibited in the Louis Vuitton 'I Am Luxury' Exhibition. Joanna was a joint winner of the exhibition, due to her work being so personal, outside the box and very sentimental.

Logo Experimentation

Current blog header and logo.

A variety of Logo Experiments.

Brand Considerations

As my Brand is myself I want to keep a similarity throughout my work. This is my CV and Portfolio created at the end of Second Year. (The CV has been updated with my recent internship) It is very suited to my personal style of work and I want to continue the monochrome, simplistic look that I use throughout my work into my logo design.

Logo Research and Inspiration

Mum's Story - First Edit

Mums Story - First Edit from Laura Sweetingham on Vimeo.

As a practise for my full video of my Mum, I completed an interview with her as an experiment, to get an idea with regards to what I want to feature in the film.

The film is likely to be less creative than I would be aiming for in future videos, just due to what I am able to feature but I am going to attempt to make it aesthetically pleasing and visually interesting where possible, whilst keeping the realistic element. 

Logo/Brand Research

Viviannadoesmakeup.com, Essiebutton.com and Zoella.com Blog Headers

To create a brand and strong logo I have compiled a collection of logos from successful bloggers and brands.

Zoella YouTube Header

Beautycrush.co.uk Blog Header

BeautyCrush YouTube Header

Hello October Blog Header

HelloOctober Christmas YouTube Header

Louis Vuitton - I Am Luxury - Joanna Kelly, practise edit

Louis Vuitton 'I Am Luxury' - Joanna Kelly, First Edit from Laura Sweetingham on Vimeo.

Louis Vuitton set the Fashion Students of Leeds College of Art a brief called 'I Am Luxury'. A select few students were selected to present their work in the exhibition. This is the first edit of one of the videos I compiled including an interview with the creator and clips of their work.